Emblem
The emblem resembles a person doing "taiji" (Tai Ch'I), symbolizing gracefulness, harmony, vitality and mobility as well as unity, cooperation, exchange and development. It also resembles the shape of a traditional Chinese artifact known as the "China Heart Unit." The logo was designed by Chen Shaohua, a noted designer in Shenzhen and one of the 13 official emblem designers appointed by BOBICO, and well-known painter Han Meilin, who modified the design by using a calligraphy brush. Kan Tai-Keung, a famous designer in Hong Kong, also contributed to the designing of the emblem. 

口 号 说 明   
有三千余年建城史的北京，经过改革开放的洗礼，将以崭新的、多姿多彩的面貌进入新世纪，她将以饱满的热情欢迎全世界的体育健儿和各界朋友，共同参与奥运盛会。 历经百年沧桑的现代奥林匹克运动会，在拥有世界人口1/5的中国举办，将使奥林匹克精神得到更广泛的传播，翻开奥林匹克运动的崭新一页。同时，进入新世纪的奥林匹克运动也将以全新的面貌向世界人民展示其特有的魅力。

Motto

New Beijing, Great Olympics

Reform and opening up to the outside world have brought about great changes in Beijing, a city with a 3,000-year history. The city has taken on a completely new look as it enters the new century. It will embrace the athletes and friends from the rest of the world attending the Olympic Games with great enthusiasm.

The great modern Olympic Movement has gone through many changes in the past 100 years. Should the Olympic Games be held in China, the most populous nation in the world, the Olympic spirit will be even further disseminated and a new page will be turned in the Olympic history; and the Olympic Movement will show its unique splendor to the world in the new millennium.